Opening day · 27 September 2026
Now inDistrict 5
The doors are open.
The whole day, from the first customer through the door to the last cookie.
Opening day · 27 September 2026
The doors are open.
The whole day, from the first customer through the door to the last cookie.
Two moments from the day that build themselves.
ORDINARYPRODUCT builds itself letter by letter as you walk up to the store.
Not your ordinary brand, typed onto the bag as the camera rushes in.
Four reels told by the people who were there.
Customers name the piece they came for.
Ali on the new store, Jana’s cookies, and a word for the photographer.
The designs they love most.
Ordinary Product in one word, from the people who wear it.
Twelve photos from the day, ready to post.
